Protect your search engine ranking

Ranking of your website in search engines is a vital element of the global marketing campaign, and there are ways to improve your popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their popularity by pretend search engines.

The good news is that search engines have discovered this and are now on guard for "spam" pages and sites that have increased their classification by artificial methods. When a search engines tracks such site, that site is degraded in ranking or completely removed from the search engine index.

The bad news is that some high quality sites, completely above board are wrong for these criminals of the web page. The page may be in danger of being caught up in the "spam" net and Matt from the search engine index, despite hasn't done anything to deserve such harsh treatment. But there are things you can do - and things must be not be to do - that will prevent this kind of misperception.

Link popularity is based on the quality of the sites that is linked to Google pioneered this criteria for the allocation of classification of Web sites, and almost all Internet search engines now use. There are legitimate ways to go increasing its popularity, but at the same time, you must be scrupulously careful about the sites that you want to link. Google frequently imposes penalties on sites that have linked to other sites only in order to artificially increase their popularity. They really have labeled these links "bad neighborhoods".

You can raise a toast because he is not penalized when a bad neighborhood links to your site; penalty happens only when the send a link to a bad neighborhood. But you should review and verify, all links that are active in the links page to make sure that you have not linked to a bad neighborhood.

First thing to remove is or not the pages linked to have been sanctioned. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. Below, you will see that most of the pages receive a "Pagerank" which is represented by a sliding green scale on the Google toolbar.

Not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. Is more than likely that these pages have been penalized. If they are linked to these pages, you can catch her grief, and as flu, it can be difficult to recover from the infection.

It is not necessary to be afraid of linking to sites whose scale shows only a small sliver of green in their scale. These sites have not been punished, and its links can grow in value and popularity. However, make sure that closely follow this type of links to determine that at some point they claim a penalty once they have linked to them from your links page.

Another trick that illicit webmasters use to artificially increase his popularity badly is the use of hidden text. Search engines usually use the words on the webpages as a factor in the formation of their ratings, which means that if the text on the page contain the keywords, you have more than one chance to increase your search engine ranking of a page that does not contain text inclusive of keywords.

Some webmasters have gotten around this formula by hiding his words in such a way to make them invisible for visitors to your site. For example, they have used the keywords but it made them the same color as the background color of the page, such as a plethora of keywords white on a white background. You cannot see these words with the human eye - but the eye of search engine spider can detect them easily! A spider is the program search engines using forindex of web pages and when it sees these invisible words, dates and increases that page's link ranking.

Webmasters may be brilliant and sometimes tortuous, but search engines have learned these tricks. As soon as a search engine perceive the use of hidden text - splat! the page is penalized. The disadvantage of this is that sometimes the spider is a bit enthusiastic and they penalize a page by mistake. For example, if the background color of the page is gray, and they have placed gray text inside a black box, the only spider take note of the text grey and assume that they used the hidden text. To avoid any risk of false penalty, simply direct your webmaster not to assign the same color to text as the page background color - never!

Another potential problem which may lead to a penalty is called "keyword stuffing". It is important to have the keywords appear in the text of the page, but can sometimes go a little overboard in your enthusiasm to please the spiders. A search engine uses what is called "The key phrase density" to determine if a site is trying to artificially increase their classification. It's the ratio of keywords to the rest of the words on the page. Search engines assign a limit to the number of times you can use a keyword before the decide you has exaggerated and penalizes your site.

This ratio is quite high, so it is difficult to overcome without sounding as if I tartamudeo - unless the keyword is part of your company name. If this is the case, it is easy for the density of keywords they soar. Therefore, if the keyword is "renters insurance", ensure that not every sentence use this phrasein. Carefully edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is that the keyword should never appear in more than half of the prayers of the page.

The final potential risk factor is known as "concealment". For those of you who are diligent pics, this concept should be easy to understand. For the rest of you? occultation is when the server directs a visitor to one page and a spider to a different page search engine. The page the spider sees is "hidden" because it is invisible to regular traffic, and deliberately configuration to increase the search engine ranking engine. A hidden page tries to everything you need for rocket classification on that page at the top of the list to feed the spider.

It is natural that search engines have responded to this Act of deception with extreme enmity, imposing sanctions handed down in these sites. The problem on your end is that sometimes pages are hidden for legitimate reasons, such as prevention against the theft of code, often referred to as "pagejacking." This kind of shielding is unnecessary these days due to the use of "off page" elements, such as the popularity of bond, which can not be stolen.

To be on the safe side, make sure that your webmaster is aware that absolutely no concealment is acceptable. Make sure that the webmaster understands that the concealment of any kind will put your website at great risk.

As you must be diligent in increasing their popularity and their classification, must be equally diligent to avoid being unfairly penalized. So make sure you monitor your site and avoid any appearance of artificially increasing your ranking.